It's Official! Adsense Is Mobile
Google have done it again. Break new frontiers that is. Google is now taking advantage of the mobile advertising market. A few years ago the mobile phone transformed from being a conventional phone to being an essential part of our telecommunications and our lives! Cell phones now had the capability to play our mp3s, videos, take high quality pictures and do GPS tracking. Imagine all from a cell phone. Well, with the introduction of technologies such as WAP, we were able to use internet from our cell phones.
Google as usual saw an opportunity in the mobile market and they have in true G style once again conquered. Below is an excerpt from the official statement issued by Google.
As part of our ongoing efforts to develop new ways for users to find the information they need anytime and anywhere, Google announced today the availability of AdSense™ for Mobile, a program that contextually targets ads to mobile website content. AdSense for Mobile also allows AdSense publishing partners the ability to earn revenue from their mobile websites through the targeted placement of mobile text ads. With this program, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go.
AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.
With this new program, the unmatched reach of the Google content network is extended to the mobile platform. AdSense for Mobile provides a valuable way to connect mobile users with the right ad at the right time as they seek information on the go. AdSense for Mobile is now available to all mobile publishers in 13 countries worldwide.
This statement was issued on 17th September 2007. The 13 countries include: the United States, the United Kingdom, Japan, Germany, France, Italy, the Netherlands, Spain, China, Ireland, India, Russia and Australia. Advertisers can target their ads to specific countries. Google maintain that the cost of the ads will be similar to standard PC Web ads.
Exciting times for us as adsense publishers this is an opportunity to extend your reach too.
Hope this post was of help to you!