Google, CNN In Adsense Deal
That's right folks! Google has sealed a parntership with CNN.com to allow Adsense ads to appear on the CNN site. It seems Google is on a mission to serve adsense on the heavy weight sites that exist on the net today. In July Google hooked up an agreement to serve Adsense ads on Washingtonpost.Newsweek and now they have added CNN.com to their collection of parnterships. How does this concern you as an Adsense publisher?
A news inset from the CNN.com and Google deal states the following:
Through this collaboration, the AdSense service places contextually relevant ads alongside CNN.com content, allowing both small and large advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com.
Notice the mention of "small and large advertisers". This is where you come in as an Adsense publisher. You can take advantage of this by using the Adwords program to reach more users and advertise your site on CNN through the site targeted option of ads. This can drive fresh, new traffic to your site and if you apply the tactics right of blending, placement etc. this traffic can exponentially increase your earnings too.
Start taking advantage of the services available to you and begin to see a considerable increase in traffic and income. Remember, I know I have stressed this to a point where it's over kill but still, 'Content Is King'. Make sure you have useful information to truly enhance the user experience on your site. Read more about the Multi Year advertisement agreement between CNN.com and Google.
Hope this post was of help to you!